PRESENTED BY LYNNE WESTER
Lynne Wester’s first book, The Four Pillars of Donor Relations, addressed the fundmentals of building a best-in-class donor relations shop. In this program, Lynne focuses specifically on the four pillars of donor communications: Gratitude, Impact, Persuasion, and Information. How do you write communications that donors want to read? Who is your audience and what are you trying to convey? Don’t try to be all things to all people, but target your message to ensure it resonates with your intended demographic.
A member’s-only afternoon workshop with Lynne will follow the luncheon program. If you are interested in becoming a member, please contact Jean Krapfel, firstname.lastname@example.org or 828-381-2070.
TO GET MORE INFORMATION AND TO REGISTER FOR THE APRIL MONTHLY MEETING, PLEASE CLICK HERE.