presented by William “Bill” Hinman, CFRE
In order to be sustaining and to have impact, fundraising must be ethical. Without public trust and confidence in fundraising and its practitioners, the public simply wouldn’t give. Certainly there is no lack of past controversies to highlight this necessity.
AFP has taken responsibility and is expanding communications and outreach efforts to educate the public more effectively. But it is also a responsibility of each individual practitioner, because each donor meeting, each piece of mail, each phone call, each board and staff retreat, is an opportunity to spread that message, one step at a time.
Join us for this important discussion about ethics in fundraising. Ethical principles exist to help fundraisers create an environment where ethical behavior is accepted, encouraged and strengthened. The more we communicate, the more everyone will understand what fundraisers, as well as donors and others, should and should not do.