Launching a ‘Gift in Wills’ Program
Thursday, September 12

Donations in wills represent more than 85% of planned gifts, yet most nonprofits are not tapping into this great potential, especially small organizations! In addition, the current wealth transfer is the biggest ever known. Using examples and case studies from around the world, participants will gain an understanding as well as practical tools to be successful in bequest fundraising.

Participants will learn:

  1. General trends in legacy giving.
  2. Segmenting data to start building a pipeline.
  3. Moving supporters through a strategic pipeline.

Presenter: Ligia Peña, CFRE is the Global Legacy Manager at Greenpeace International where she drives Greenpeace’s global legacy strategy and manages a community of practice of legacy managers in 14 countries. She’s a seasoned presenter internationally and she’s the author of the Small Shop Fundraising chapter in the second volume of Excellence in Fundraising in Canada.

Follow the links for more information and registration:


Register for Morning Presentation: 8:30 a.m. to 10:30 a.m.
Community Foundation of Greater Greensboro
330 South Greene St.
Greensboro, NC 27401

Register for Lunch Presentation: 12 noon to 2 p.m.
Goodwill industries of Northwest North Carolina
2701 University Parkway
Winston Salem, NC 27105

Cost: $10 for Members, $20 for Non-Members

Become an AFP Member Today: As a member benefit for AFP members and Consortium members, these meetings, including a breakfast or boxed lunch, are $10 for AFP members.  Non-members are also welcome to register.  Each registration for non-AFP members will cost $20 and will include breakfast or lunch. In order to take advantage of the breakfast or lunch offer, registrants must RSVP 3 working days before the scheduled webinar.

All of the AFP Web/Audio conferences offered are eligible for continuing education points on your CFRE application for initial certification and/or recertification. All participants must pre-register.