The Growth in Giving Initiatives/Fundraising Effectiveness Project (FEP) is an excellent example of your AFP working to improve and enhance philanthropy in your organization. Learn how to use this information to understand and positively affect your fundraising program.  Understanding donor and gift retention and utilizing this information to change the behavior of you and your donor will help you to raise and retain more donors and contributed funds.  

In this session, we will:
  • Introduce Fundraising Effectiveness project principles and concepts.  
  • Show you how to use the “Fundraising Fitness Test” to analyze your organization as it relates to donor and gift retention metrics
  • Share with you how you can share and expand the reach of this internationally recognized program.
At the conclusion of this session, participants will understand:
  • The value and concepts involved in the Fundraising Effectiveness Project and the Growth in Giving Initiatives.
  • How to gain access to and utilize the Fundraising Fitness Test in their own organization.
  • How to engage and involve themselves and their organizations in the Growth in Giving Initiatives/Fundraising Effectiveness Project.
About the Speaker:

Erik J, Daubert MBA, ACFRE serves as Chair of the Growth in Giving Initiative and the Fundraising Effectiveness Project.  He also serves with Indiana University, Saint Mary’s University of Minnesota, and as an Affiliated Scholar in the Center on Nonprofits and Philanthropy at The Urban Institute. Erik is the Director of Fund Development Partnerships at YMCA of the USA  and lives in Durham, NC with his wife, Andrea.

Ryan Johnson, CFRE serves as Regional Collaboration Manager at  YMCA of the USA and is Director of the YMCA Fundraising Effectiveness Project Pilot. He also serves on the Association of Fundraising Professionals Research Council. Ryan lives in Chicago, IL with his wife Kristin and his girls, Elsa and Solveig