This session is for executive directors and development staff who want to raise significantly more money for their organizations by making the leap into major gifts fundraising, but haven’t had the courage or know-how. If you are focused on event planning and grant writing, therefore leaving little or no time to focus on your biggest and best donors, this webinar is for you.  Most staff members at small and medium sized nonprofits are not effectively soliciting major gifts for their organizations. If you want to start or grow your major gifts program, this session is for you. Whether a major gift for your organization is $1,000 or $100,000, you will learn how ask and receive more major gifts this year.  We will discuss the who, what, when, why and where of asking. Participants will learn how to identify good prospects, cultivation techniques, appropriate solicitation language, and stewardship best practices, as well as learn how to get a meeting and deal with “no.”


Participants in “Major Gifts for Small Shops” will:

  • Learn how to start an individual giving program.
  • Discuss ways to get a first meeting with a prospect.
  • Identify successful cultivation techniques.
  • Practice asking a prospective donor for a specific gift.
  • Learn how to react to a “no.”


About the Presenter: 

Amy Eisenstein, ACFRE is an author, speaker, and trainer, as well as the owner of Tri Point Fundraising, a full-service consulting firm. Her fundraising books include Raising More with Less, 50 Asks in 50 Weeks, and You Can Raise Major Gifts. Amy can be contacted through her website at or @amyeisenstein.