Registration closes Monday, September 10.
Register Now For Morning Webinar!
Community Foundation of Greater Greensboro
Register Now For Lunch Webinar!
12:00 noon – 2:00pm
Habitat for Humanity of Forsyth County
Many common assumptions about donors are just plain wrong, hence charities shipwreck financially and fail to grow. Get it right from the start, with this “truth stampede.” World-sourced from top experts by Tom Ahern, you’ll learn what are acceptable response rates for direct mail appeals and donor newsletters. You’ll learn why you should hang your entire fundraising program off just one metric, Lifetime Value (LTV). You’ll learn why monthly donors are preferable to annual donors. You’ll learn why bequest donors are (usually) preferable to major donors.