Speakers: Allan Burrows, CEO and Clare Jordan, VP - CapDev

Title:  Stewardship: The Solution to Donor Retention

Donor retention data has been dismal for years. But there is a simple solution. Let's take a deep dive into the causes and the solutions with a keen eye for solid donor stewardship.

The #1 way to capitalize on your philanthropic potential is to overcome poor donor retention rates. Only 45.5% of donors are giving more than once to the same organization, a rate that continues to decline. Stop bleeding $1.25 costs to obtain $1 from a new donor, and keep the donors you have.

Learn about changing donor relations concerns relative to donor retention; discuss the factors that led to this challenge and their impact; learn what you should be measuring and how; consider some current examples; exchange real-time ideas; reframe your messaging to better appeal to repeat donors; and consider ways…