After graduating from the University of North Carolina at Chapel Hill with a degree in Journalism, Shannon stumbled into a fundraising position cloaked in a communications job and found her passion.

For more than 25 years, Shannon has focused on bringing fundraising systems, stories of impact, staff and volunteers together to help organizations change the trajectories of their clients and communities. Shannon leads the Armstrong McGuire team of advisors in helping boards find strategic direction, transforming vision into a clear, articulate case, maximizing fundraising potential, and matching talented leaders to exceptional organizations.